MarCon inner page overview: IAMAI & SEMrush

About The
Discussion

When customers ask AI engines for the best brands in a category, only a few names make the cut.

As AI-powered discovery becomes the new gateway to the internet, marketers face a critical challenge: Understanding how their brands are represented, recommended, and ranked by AI systems.

This invitation-only roundtable explores the changing rules of visibility and the strategies top brands are adopting to stay ahead in an AI-first search ecosystem.

Key Discussion Highlights

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The shift from search rankings to AI-driven brand visibility

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Understanding how AI engines cite, describe, and recommend brands

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Measuring share of voice across large language models and AI platforms

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Strategies to win the zero-click moment and influence customer consideration

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Leveraging AI visibility insights to guide SEO, content, and media investments

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Building a future-ready framework for brand discoverability in 2026 and beyond

Who Should Attend?

  • Chief Marketing Officers (CMOs)
  • Marketing Heads
  • Digital Marketing Leaders
  • Content Leaders
  • Ecommerce Leaders
  • Growth & Performance Marketing Professionals