Ancillary Events @ MarCon 2026

IAMAI APEX Dialogue

IAMAI Apex Dialogue is an exclusive, invite-only leadership forum that brings together founders, CXOs, policymakers, and industry leaders for candid, closed-door conversations on the opportunities and challenges shaping India's digital economy. Designed to foster meaningful dialogue and peer-to-peer exchange, the series offers a trusted platform for strategic insights, collaboration, and high-impact networking.

Agentic AI: The Next Frontier in Marketing

How AI Agents are Transforming Customer Acquisition, Creativity, Personalisation and Growth

Hosted by the AI Council of India (AICI) – IAMAI, this closed-door executive roundtable brings together brand, agency and technology leaders to explore how autonomous AI agents are evolving from productivity tools into strategic marketing collaborators — reshaping campaign management, media buying, hyper-personalised customer journeys, and the human+AI marketing teams of tomorrow, all while navigating governance, trust and responsible AI deployment.

Agency & Publisher Roundtable

From Agency-based to Agent-centric, How the world of Marketing partners is offering Opportunity in the garb of disruption.

Agencies have partnered with brands for decades, evolving alongside every shift in the marketing ecosystem. Today, AI has moved from experimentation to the core of how Indian marketers and agencies operate — reshaping cost structures, output speed and competitive positioning.

This roundtable brings agency leaders together to discuss how they're using technology to produce creative at scale while cutting costs, and what economies of scale look like for agencies building AI capabilities in-house versus relying on third-party tools.

The 7 Minutes Playbook

Case Study Showcase

Go beyond the headlines and discover what really drove success. This exclusive case study showcase offers an inside look at real campaigns, business challenges and the strategies behind measurable outcomes.

Hear directly from the leaders who made it happen and leave with practical insights you can apply to your own organisation.

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Powering Growth, Loyalty & Customer Experience with Truecaller for Business

In a market where attention is scarce and trust is scarcer, every customer interaction has become a moment of truth. Brands lose the conversations they paid to start — and with them, sales, loyalty, and lifetime value.

This roundtable will explore how Truecaller for Business helps marketers rebuild the foundation of customer communication. From every communication touchpoint to personalised campaigns and seamless martech integration, Truecaller's suite enables brands to acquire smarter, convert better, retain longer, and deliver experiences customers genuinely value.

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Winning Consumers with YouTube Creators

Transform viewer attention into lasting business impact. In this hands-on workshop, you’ll learn how to partner with YouTube Creators to craft authentic narratives that build brand love, engage audiences across Shorts and long-form video, and turn consumer interest into measurable ROI.

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Are You the Answer? Winning Brand Visibility in the Age of AI Search

When customers ask AI engines for the best brands in a category, only a few names make the cut.

As AI-powered discovery becomes the new gateway to the internet, marketers face a critical challenge: Understanding how their brands are represented, recommended, and ranked by AI systems.

This invitation-only roundtable explores the changing rules of visibility and the strategies top brands are adopting to stay ahead in an AI-first search ecosystem.

IAMAI Member Mixer

Shaping the Future of Advertising & Media

Expand your network at the high-energy intersection of creativity and innovation. This exclusive member mixer at MarCon 2026 brings together elite publishers, agency leaders, brand marketers, and ad-tech innovators to explore the AI-driven future of India’s digital narrative.

Designed for high-impact engagement, this forum offers a dedicated space to spark strategic collaborations, exchange transformative ideas, and forge partnerships. Connect with industry peers shaping the next chapter of digital innovation and drive real business momentum in a dynamic, closed-door setting.

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India, Decoded

Understanding India has never been more complex—or more critical. As consumer behaviour evolves, brands need more than data. They need the ability to decode intent, uncover hidden signals and turn them into smarter marketing decisions.

Hosted as an invite-only roundtable, this exclusive session brings together senior marketing leaders to explore how behavioural intelligence, anthropology and technology can decode India's consumers, uncover new growth opportunities and shape sharper business decisions.

Power Breakfast for Women Leaders

Unstoppable: Women Who Are Dominating the Screen, the Story & the Strategy

They say the best ideas happen over coffee. We're putting that to the test. We are hosting a Power Breakfast for Women Leaders in digital advertising, media and entertainment. Join us for impactful conversations, idea-exchange with peers, and networking with the finest minds.

Indians enjoy being glued to the screens. They love good stories and stories are how brands earn trust. Marketing leaders know this. Power Breakfast for Women Leaders, held on the sidelines 20th Edition of Marketing Conclave, brings together master storytellers and strategists calling the shots across digital entertainment, advertising, and content ecosystems.

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Customer Journey Orchestration for Hyper-personalised CX

Today's customers expect every interaction to be relevant, connected and seamless. As AI, unified data and intelligent automation transform the digital ecosystem, organisations must move beyond campaign-led engagement to orchestrated customer journeys that adapt in real time.

Hosted as a closed-door roundtable alongside the 20th Edition of Marketing Conclave, this session brings together India's leading CX, customer success, digital transformation and marketing leaders to exchange practical insights on building hyper-personalised experiences, leveraging Agentic AI responsibly, and driving measurable business outcomes through journey orchestration.

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How to Grow in the New Era of AI Search

Reset your strategy as search evolves from rigid queries into deep, conversational AI interactions.

Rethink how you capture value by decoding untapped intent across the entire visual and conversational consumer journey.

Reignite your brand's growth by turning raw human curiosity into your most powerful engine for customer conversion.